PROGRAMS OFFERED
We create customized marketing and communications solutions designed to drive results. All marketing - presentations, speeches, websites, etc. must carry messages consistent with your brand.   We view your brand with a fresh, objective eye.  Because of our broad range of experience, we excel at finding marketing and communications solutions for nearly every problem that comes up.  Go ahead.  Challenge us.

Here are some of our most effective practice areas.

STRATEGIC COMMUNICATIONS AND MARKETING PLANNING
It all starts with having the right strategy. We assess, evaluate, plan and execute. How, what and to whom you communicate is important in every aspect.  We develop and focus your overall strategy and create a plan to help achieve your business objectives.  Seamless, integrated marketing and communications across all media platforms.

THE ART OF THE ELEVATOR PITCH
In just one session, you and/or your employees will learn to describe who they are and what they do in 30 seconds or less.  Their pitch will be provocative, creative and effective and, most importantly, will peak curiosity to condense and dramatically improve the sales process, turning prospects into clients more quickly. Your team will come away with a fresh perspective on presenting themselves and the firm.  

WEB DESIGN AND CONTENT OPTIMIZATION
Your website is the first thing most customers will see.  We understand how
important it is to make your website standout and send a clear message.  The design and content must be consistent with your marketing objectives and your brand.  We’ll help you publish a site that is user friendly, sends the right message and gets noticed in search engines.

WINNING PRESENTATIONS
Make your presentations more focused, interesting and valuable.  Create winning presentations from concept to content and performance.  We’ll show you the shortcuts. Discover the secrets of getting your message to stick with any audience.  We'll show you the most
important rules to follow when speaking to a group of people. They will listen and you will own the room.

COMMUNICATIONS AUDIT
How do you know your internal and external communications are all they should be? We’ll review your marketing, advertising, website and PR programs to assess their effectiveness.  Find out where the information bottlenecks and where roadblocks are occurring inside your company.  Ensure that the message you’re sending to your employees is the message they’re getting. Get an objective, professional analysis of what’s going on in your organization.

MEDIA TRAINING
This is media training that works. Learn, practice and remember the skills to handle any media interview.  Get your message across and gain an understanding of the media’s approach.  This training is completely interactive and prepares you for the possibility of intense media or stakeholders’ scrutiny.

SOCIAL MEDIA 3.0
If you don't have a strategy for social media, you need to develop one now.  At first, you might wonder why you need to market on social media sites.  It's not just about having a twitter or facebook account.  It's knowing how to make those accounts improve your interactions with the outside world.  If your customers or clients are on social media, you better be there, too.

EXECUTIVE SPEECHWRITING AND PERFORMANCE SKILLS
We make speeches more persuasive, provocative, humorous and targeted specifically for the intended audience.  Plus, we’ll help you improve your skills and get over any fear, when speaking in front of a group or taking the lead in a meeting.  Learn to communicate more effectively in your own voice.  Make people remember you – and your message.

OUR APPROACH
At Silverman Media Group, we offer a strategic approach to improving your messaging, branding and overall communications and marketing issues. Is your brand resonating with your clients or customers? Is the message you're sending, the message that is being heard?  Developing a branding and messaging strategy is one of the most important tasks a company should undertake.  If your customers and clients can't understand who you are or what you're selling, you need to stop what you're doing and let us help you figure it out.

 

 
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